＜Yamafuji Grape Farm＞Hokuriku’s Oldest Winery

Hokuriku’s Oldest Winery "Horaisan Winery"

"Yamafuji Vineyard," located approximately a 16-minute drive from JR Hayahoshi Station, is the oldest winery in the Hokuriku region, with a history of more than 100 years since the land was first cultivated. Now in its fourth generation, it preserves its winemaking traditions while expanding into a range of offerings, including a cafe, events, label design, and apparel, reflecting the original founder’s vision. The wines are produced with careful control of grape yields to draw out their full potential, supported by generations of experience. In addition to the shop, a cafe serves sweets made with estate-grown grapes, and activities such as "grape-harvesting experiences" and live events are also held.

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More Than a Century Built Through Determined Vision

Six years after the founder began cultivating the land with a vision of an ideal orchard, saplings were planted in 1927, and four years later, the first harvest was shipped, marking the fruition of a decade of perseverance. While many fruit trees were lost to harsh weather, only the grapevines grew strong, leading to the eventual establishment of "Yamafuji Vineyard."

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Hokuriku Winery Evolving Through Tradition and Sensibility

In 2021, marking 100 years since its founding, the fourth generation was assumed by a female owner. While preserving tradition and maintaining a commitment to quality over efficiency in winemaking, the winery continues to evolve through initiatives such as original label design, apparel development, and the addition of a cafe, shaping a presence that connects with everyday life.

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A Century Old Vision Carried into the Future

The name "Horaisan Winery" reflects the vision held by the first and second generations. It embodies the hope of creating a place like a paradise on earth where people gather and connect, a sentiment that has endured for over 100 years. Looking toward the next century, the winery now envisions becoming a destination for immersive stays.

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Century-Old Facility Valuing People Connection and Shared Enjoyment

Sake is brewed from rice cultivated in soil that has been preserved for over a century. A harvest experience allows selection of "the grape variety at peak ripeness that day," with the opportunity to taste the fruit directly from the vine without washing, offering a unique experience at this location.

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Fresh Grape Selection Offering a Treasure Hunt Experience

The reservation-only "grape harvesting experience" offers the pleasure of searching for the day’s seasonal varieties like hidden treasures, with each grape presenting a fleeting encounter through overflowing juice, crisp green-apple notes, and distinctive character. Overhead, rows of traditionally trellised vines stretch across the vineyard, creating a striking scene filled with a sense of discovery.
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Luxury Wine Experience Enjoyed at the Source

A distinctive feature of the facility is the approach of selecting a preferred bottle through direct interaction with each visitor. This has resulted in a wide variety of wines being produced. Non-alcoholic options such as juices and syrups are also available.
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Seasonal Events Held Throughout the Year at the Winery

The facility provides a comfortable setting for gathering and shared time, with events such as the seasonal "Yamafuji Night" and live performances held beneath the grape trellises or in the cafe. Visitors of all ages, including families, couples, and groups of friends, spend time in a relaxed atmosphere.
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Farm Café Overlooking Expansive Vineyard Landscape

From early August to mid-October, sweets, juices, and wines made with grapes from the orchard are available. Plans for events and barbecues are also in development, and the cafe is scheduled to open during Golden Week.
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Online Shop with Extensive Product Selection

Selected items can be ordered for delivery and enjoyed at a later time. Approximately 15 types of products, including wine, juice, and seasonings, are available through the online shop, with limited items occasionally offered through direct sales, in-store, and online.
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