"Izushi Sarasoba Gen", located near Tatsumiyagura Clock Tower, the iconic symbol of Izushi Town in Toyooka City, Hyogo Prefecture, is a beloved soba restaurant dedicated to mastering the art of handmade sara soba. True to the meaning of its name Gen (“to master”), the restaurant is uncompromising in its pursuit of quality, using only the finest buckwheat flour and condiments. A single order of Izushi Sara Soba includes five small plates of noodles, which can be enjoyed with various toppings like egg, grated yam, green onion, and wasabi, allowing diners to explore a variety of flavor combinations. As part of a fun local tradition, those who eat 20 plates (adults) or 15 plates (children) receive a Gen Sara Soba Certificate. Collect five of these and you’ll be awarded the coveted “Gensoba Expert Pass,” which grants you free sara soba (up to 15 plates per visit) for an entire year. In addition to its famed soba, the shop also sells original merchandise, including T-shirts, plates, and coffee cups—making it a memorable stop for both locals and visitors.