Top 10 Souvenirs to Buy at Shin-Yokohama Station — Best Spots for Cute Treats

Shin-Yokohama Station is a stop on the Tokaido Shinkansen and one of Yokohama’s main gateways. Used by countless travelers every day, the station is filled with souvenir shops, offering a wide variety of gifts to choose from.
This guide introduces popular souvenirs you can buy at Shin-Yokohama Station, highlighting what makes each one special and where to find them, including Cubic Plaza Shin-Yokohama. It also features recommended sightseeing spots located a short distance from the station.

• Kanagawa
• Surrounding sightseeing
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Popular Souvenirs You Can Buy Around Shin-Yokohama Station

Shin-Yokohama Station, a stop on the Tokaido Shinkansen, is also a gateway to Yokohama. Popular with travelers from across Japan, the station and its surroundings offer a wide selection of souvenirs. This guide introduces some of the most popular Shin-Yokohama souvenirs, including cute sweets.

Where to Buy Souvenirs Around Shin-Yokohama Station

Let’s start with some of the best places to buy souvenirs around Shin-Yokohama Station. If you’re traveling by Shinkansen, it’s often easiest to shop before boarding. Stores that carry a wide range of souvenirs let you compare options and buy everything in one stop.
Shin-Yokohama Station is a large hub with several shops offering popular souvenirs. Start by browsing these stores to find the perfect gift.

Cubic Plaza Shin-Yokohama

Cubic Plaza Shin-Yokohama is a station building directly connected to Shin-Yokohama Station. With easy access, it features restaurants, cafés, and shops, making it convenient to stop by while waiting for your train.
The complex also offers a wide selection of souvenirs. In particular, the souvenir area on the second floor—just steps from the station concourse—boasts one of the largest selections in Shin-Yokohama, allowing you to browse many Yokohama-area gifts in one place.

Shin-Yokohama Prince Pepe

Shin-Yokohama Prince Pepe is a shopping center attached to a hotel in front of Shin-Yokohama Station. Spread across the basement and four upper floors, it features around 150 specialty shops and a food market, making it popular with both commuters and visitors.
The center offers a wide selection of souvenirs, with many specialty stores showcasing their best-selling items. It’s a great place to find cute gifts and unique souvenirs you won’t find elsewhere.

Gift Kiosk Shin-Yokohama

Opened in February 2023, Gift Kiosk Shin-Yokohama is located inside Shin-Yokohama Station. It’s a convenient stop for travelers using the station as well as those heading to nearby events, making it easy to pick up souvenirs quickly and efficiently.
The shop offers a wide selection of classic souvenirs along with food and drinks. With a casual, grab-and-go feel, it’s perfect for last-minute souvenir shopping.

Souvenirs at Shin‑Yokohama Station: 3 Must‑Try Picks from CUBIC PLAZA Shin‑Yokohama

Let’s explore some of the most popular souvenirs around Shin-Yokohama Station. Start at Cubic Plaza Shin-Yokohama, the station’s main shopping complex. With its wide variety of souvenir options, it’s an easy place to browse and find something that suits your taste.

Must-Try Souvenir Near Shin-Yokohama Station: Yokohama French Confectionery Petit Fleur

Yokohama French Confectionery Petit Fleur is a popular cake shop located inside Shin-Yokohama Station. Made with carefully selected, high-quality ingredients, its cakes are beautifully crafted and make a reliable choice for gifts or souvenirs.
The shop also offers a wide selection of baked sweets, perfect for taking home or sharing with others. Many items use local Kanagawa ingredients and are loved for their cute appearance and delicious taste.

Located in Cubic Plaza Shin-Yokohama, Yokohama French Confectionery Petit Fleur offers the convenience of buying cakes until 9:00 p.m. Each cake is carefully crafted by skilled pastry chefs and is known for its consistently delicious, easy-to-enjoy taste.
Kanagawa Prefecture is known for its locally grown lemons, prized as rare domestic produce. The shop sells pies and lemon cakes made with green lemons from Odawara City, allowing visitors to enjoy the fresh flavor of local ingredients.

One of the most popular cute souvenirs from Yokohama French Confectionery Petit Fleur is Nijiiro Rusk. These rusks are baked with maple sugar and coated in seven colorful chocolate flavors, including orange and raspberry.
Their bright colors—such as pink and orange—make them visually charming, while each flavor offers a different taste experience. The pastel-colored packaging features Yokohama’s Minato Mirai area, adding a touch of the city’s vibrant atmosphere.
Individually wrapped, Nijiiro Rusk is especially popular with women and makes a great souvenir for gatherings or gifts. Its colorful appearance is also Instagram-worthy.

Must-Try Souvenir Near Shin-Yokohama Station: Kouro-an

Located on the second floor of Cubic Plaza Shin-Yokohama, Kouro-an is a popular wagashi shop known for its stylish and cute Japanese sweets. While respecting traditional flavors, the sweets incorporate a touch of Yokohama Motomachi style, resulting in unique and elegant creations often chosen as gifts.
Many of the sweets reflect Yokohama’s refined atmosphere, and some seasonal items are so popular that lines often form. Kouro-an is a great choice for those who love beautifully designed sweets or are looking for a thoughtful souvenir.

Kouro-an offers a wide range of wagashi, from easy-to-enjoy treats like brown sugar dorayaki and seasonal sweets such as sakura mochi and kashiwa mochi, to beautifully packaged gift sweets perfect for special occasions.
Among them, the Yokohama-inspired “Funamonaka” and “Hana Motomachi” are especially popular on social media for their charming shapes. The boat-shaped “Funamonaka” features a crisp texture, bite-sized form, soft gyuhi mochi, and smooth sweet red bean paste, creating a delightful balance of flavors and textures.
Seasonal items are released regularly, allowing visitors to enjoy sweets that reflect the time of year.

Among Kouro-an’s many wagashi, “Hana Motomachi” is especially popular as a Yokohama souvenir. Inspired by colorful glass fishing floats once seen in Yokohama Port, these round monaka are filled with six varieties of sweet bean paste, including chunky red bean and brown sugar flavors.
Opening the box reveals pastel-colored monaka that immediately catch the eye. Individually wrapped and bite-sized, each piece offers a different filling, making them easy to enjoy for both adults and children. The result is a refined and well-balanced Japanese sweet.
“Hana Motomachi” is a thoughtful choice for fans of traditional wagashi as well as those who love cute designs. It pairs well with Kouro-an’s seasonal sweets, which are also worth exploring.

Must-Try Souvenir Near Shin-Yokohama Station: BarreL PoD

BarreL PoD is a popular Italian restaurant bar in Yokohama, known for its Italian dishes and a great selection of drinks from around the world. The sweets produced by the restaurant are just as impressive — cute, delicious, and now a favorite Yokohama souvenir. You can buy them at the BarreL PoD store, or pick them up easily at Grand Kiosk Shin-Yokohama inside Shin-Yokohama Station, making them a perfect last-minute gift for your trip.

BarreL PoD’s sweets are not only stylish and adorable, but also pair perfectly with drinks — one of their biggest highlights. Made with high-quality Japanese ingredients, the moist, bite-sized treats are easy to enjoy and go wonderfully with coffee, tea, or a glass of something stronger.
Choose from flavors like Sweet Potato, Truffle Chocolate, and Sweet Marron to suit your taste. They make a great souvenir for yourself, and a delightful gift for anyone who loves cute treats.

Among BarreL PoD’s souvenirs, the Minato Neko Sweet Potato is especially recommended. This treat received high praise and was even registered in 2018 as a “Yokohama Goods 001” award winner. Made with Japanese Beniazuma sweet potatoes, it is moist and smooth, allowing the natural sweetness of the potato to shine. Inspired by sweet potato cocktails from the bar, the pastry contains no alcohol but pairs perfectly with drinks.

Souvenirs at Shin‑Yokohama Station: 2 Must‑Try Picks from Shin‑Yokohama Pepe

Shin‑Yokohama Prince Pepe has a specialty store area where you can find a wide variety of souvenirs. Since it is a collection of specialty shops, you can choose from many unique items, making it possible to discover rare gifts. This spot is also recommended for visitors who often shop for souvenirs around Shin‑Yokohama Station.

Must-Try Souvenir Near Shin‑Yokohama Station: Gâteaux de Voyage

The Yokohama sightseeing area Bashamichi is popular for its stylish streets lined with historic buildings, preserving the atmosphere of early modern Yokohama. Gâteaux de Voyage perfectly complements this setting, offering a wide range of baked treats that showcase traditional techniques. The name, which means “long-lasting baked sweets” in French, reflects the quality of the pastries, and the shop also offers stylish and adorable cakes. Conveniently located at Shin-Yokohama Prince Pepe, it’s easy to pick up these sweets as souvenirs.

Gâteaux de Voyage uses high-quality Japanese ingredients, such as wheat and wasanbon sugar. The baked sweets are simple yet refined, offering a delicate and elegant flavor. In addition to pastries, the shop offers high-quality cakes, and many visitors pick up these treats as souvenirs at Shin-Yokohama Station.

The baked sweets from Gâteaux de Voyage are considered a classic Yokohama souvenir, and one of the most recommended is the Bashamichi Horseshoe Pie. Inspired by the horseshoe, a symbol of happiness believed to “catch and bring good fortune,” this pie is made with plenty of fresh butter for a crisp, simple, yet high-quality treat. It comes in four flavors, including sugar butter and maple, which adds to its popularity.

Must-Try Souvenir Near Shin‑Yokohama Station: Ariake Honkan Harbors Moon & Kamakura Les Anges Prince Pepe

Yokohama has many popular sweets, and one of the most well-known as a local souvenir is the Yokohama Harbor. Created in 1954, this treat has been loved ever since, with improvements made over the years. At one point it disappeared from shelves, but it was brought back thanks to strong support from fans who wanted to enjoy it again, showing just how cherished it is in Yokohama. The ship-shaped design, inspired by Yokohama’s port, and the stylish packaging illustrated by a local artist reflect the city’s unique, exotic charm.

The sweets, including Yokohama Harbor, feature illustrations of Yokohama’s famous landmarks on their packaging. This makes them perfect as souvenirs from Shin-Yokohama Station and a widely loved, reliable choice. The treats themselves are carefully made with high-quality ingredients, offering a well-balanced flavor. Originally a Japanese confectionery shop, the store skillfully incorporates traditional Japanese ingredients, adding depth and richness to the taste—one of the reasons for their enduring popularity.

Among the many sweets available, Yokohama Harbor stands out as a classic, must-have souvenir. Created in 1954, when chestnuts were still a rare ingredient, it made a big impression at the time. This signature treat features a moist texture and a rich chestnut-flavored filling that has become irresistibly popular. Its ship-shaped design is charming and easy to eat, making it a perfect gift for all ages. Variations are also available, so you can choose your favorite to take home.

Souvenirs at Shin‑Yokohama Station: 5 Must‑Try Picks from Other Areas

As Yokohama’s gateway, Shin‑Yokohama Station is used by many people every day. Many stores have their main or branch locations near the station, offering a wide selection of souvenirs. If you have a little extra time, it’s worth exploring these shops around Shin‑Yokohama Station to find the perfect gift.

Must‑Try Souvenir Near Shin‑Yokohama Station: Kamakura Beniya

Founded in 1954, Kamakura Beniya has been a beloved confectionery for nearly 70 years. The founder specialized in Japanese sweets, and the second generation in Western-style sweets, combining their skills to create highly popular treats that are well-known as souvenirs from Kamakura. With multiple locations around Yokohama, Kamakura Beniya is also a favorite choice for visitors to the area, whether for sightseeing or business. Be sure to check out these carefully crafted sweets, showcasing the artisans’ skill.

Kamakura is home to many popular sightseeing spots, and Kamakura Beniya offers charming sweets inspired by them. Treats shaped like the hydrangeas that color early summer in Kamakura, the ginkgo leaves of Tsurugaoka Hachimangu, and the squirrels commonly seen around the city all capture the charm of Kamakura. These carefully crafted sweets focus on taste, offering a refined flavor that highlights the quality of the ingredients, making them perfect souvenirs from Shin-Yokohama Station for all ages

Among Kamakura Beniya’s many sweets, Kurumikko is especially popular. This treat consists of homemade caramel packed with walnuts, sandwiched between a buttery pastry. The rich, nutty flavor of the walnuts blends perfectly with the pastry, creating a refined yet satisfying bite.
Individually wrapped, these sweets are convenient for sharing as souvenirs.
While delicious on their own, Kurumikko can also be enjoyed chilled, offering a different texture and flavor—perfect for tea time or a little indulgence in various ways.

Must‑Try Souvenir Near Shin‑Yokohama Station: Yokohama Motomachi Mutekiro

Located in Yokohama’s Motomachi district, French Restaurant Motomachi Mutekiro is a stylish French restaurant popular for dates and special occasions. The desserts served here are highly acclaimed, and many guests wish to enjoy them at home. To bring the same flavors to visitors, the restaurant developed souvenir sweets that are perfect for gifting. Sold near Shin-Yokohama Station, these treats are loved for their high quality and elegant presentation.

The sweets, created to deliver the same delicious flavors as those served in the restaurant, are among the most popular and classic souvenirs available near Shin-Yokohama Station.
A standout item is the Yokohama Renga, inspired by the bricks once used in Motomachi, Yokohama. Not only is it delicious, but its individually wrapped packaging is also very stylish.
Seasonal, limited-edition flavors are also sometimes available, so be sure to visit the store and explore the full selection to find your favorites.

All of Yokohama Motomachi Mutekiro’s sweets are carefully crafted and delicious, but the Yokohama Renga is especially popular as a Yokohama souvenir.
This unique treat is a rich fondant chocolate made by soaking freshly baked chocolate sponge in chocolate and combining it with a paste of finely ground walnuts. Its deep, flavorful taste sets it apart from other sweets.

Must‑Try Souvenir Near Shin‑Yokohama Station: TOKYO Tulip Rose

TOKYO Tulip Rose is the chef brand of Rihito Kanai, a young chef who trained in Paris. Often called a “garden of irresistibly cute sweets,” it has captured the hearts of many fans. The shop offers a variety of stylish treats, especially popular among women.
In July 2023, TOKYO Tulip Rose opened a store near Shin-Yokohama Station at Sogo Yokohama. Even before opening, its cute sweets were already attracting attention, making it a rising star among Yokohama souvenirs.

The signature sweet of TOKYO Tulip Rose is the Tulip Rose. This delicate and stylish treat features a chocolate cream rose nestled inside a colorful tulip made from langue de chat cookies. Its bright, charming appearance is instantly eye-catching, and when arranged together, they form a stunning “flower garden” display. The refined flavor makes it a perfect souvenir to enjoy or share with anyone.

Among the many sweets at TOKYO Tulip Rose, the Tulip Rose Canele is a must-try Yokohama souvenir.
Canele has become a very popular treat in recent years, and this version is topped with a baked chocolate rose on the surface, making it especially eye-catching. Seasonal limited editions featuring fresh ingredients may also be available, so be sure to check before your visit.
Each canele is freshly baked to achieve a crisp exterior, so sales are limited to specific times.

Must‑Try Souvenir Near Shin‑Yokohama Station: Bashamichi Jyuban-Kan

Yokohama opened to foreign trade in 1858 under the Japan–U.S. Treaty of Amity and Commerce. Foreign trading houses were built along the coast, known as “Ichibankan” (First House), “Nibankan” (Second House), and so on. Drawing inspiration from the architecture of that era, the Western-style building Bashamichi Jubankan was established three years after the opening of Yamate Jubankan.
Visitors can enjoy the historic atmosphere not only in the building’s exterior but also inside, from the interior design to the curated collections. The café and restaurant are always bustling with guests.
The shop’s carefully crafted baked sweets are sold both at the store and at kiosks inside Shin-Yokohama Station, making them a popular souvenir full of Yokohama charm.

The sweets at Bashamichi Jubankan perfectly capture the exotic charm of Yokohama’s early modern era as “Western-style confections.” Carefully crafted with a respect for tradition, these elegant treats make excellent souvenirs and thoughtful gifts for someone special.
The packaging also features Yokohama-inspired designs, reflecting the city’s historic streetscape.

Among the sweets at Bashamichi Jubankan, the Biscuit stands out as a historic Western-style treat that arrived in Japan around 1550. Light and crisp cookies are sandwiched with the shop’s original creams in refined flavors like lemon, peanut, and chocolate.
The combination of the rich cream and the crisp, thick cookies makes it a favorite among all ages.

Must‑Try Souvenir Near Shin‑Yokohama Station: Pastel Shin-Yokohama ten

Pastel, located near Shin-Yokohama Station, is a popular sweets shop known for its smooth and creamy puddings. Many of its treats feature eye-catching designs, such as the original character-themed “Tamako Pudding,” making them a great choice for gifts, especially for families with children.

Pudding is a beloved treat enjoyed by people of all ages, from children to adults. With so many varieties available, many people have their favorite brands.

Pastel’s smooth pudding was first introduced in 1993. Its uniquely silky texture quickly gained attention through word of mouth and TV features, helping to spark the nationwide trend of smooth puddings that followed.

Pastel’s smooth pudding is made differently from traditional custard pudding, which usually uses milk and whole eggs. Here, only fresh cream and egg yolks are used, with careful attention to oven temperature and baking time, creating a rich, silky texture unique to this pudding.
The pudding is layered in the cup, with a creamy, indulgent layer and a lighter, milk-forward layer. Mixed with the slightly bitter caramel, each bite offers a luxurious and satisfying flavor. The simple, high-quality ingredients allow the taste to shine, making it a signature experience of Pastel’s pudding.

Bonus: 2 Must-See Sightseeing Spots Near Shin-Yokohama Station

Here are some of the most popular sightseeing spots near Shin-Yokohama Station. If you have some free time or are passing through at the start or end of your trip, adding these stops is a great way to explore the area efficiently. Some attractions may require reservations, so it’s best to check in advance.

Nissan Stadium

Nissan Stadium, well known among soccer fans, is just a short walk from Shin-Yokohama Station. It hosts major soccer matches as well as large-scale concerts, drawing lively crowds whenever events are held.
The stadium complex also features official team shops and café restaurants, making it a pleasant place to spend time even when no events are scheduled. It’s a great spot both for sports lovers and for those looking to relax around Shin-Yokohama.

Kiyoken Yokohama Factory (tour)

Kiyoken, famous for its Shumai dumplings and popular as a souvenir at Shin-Yokohama Station, also offers a highly sought-after factory tour. With advance reservations, visitors can watch how the Shumai are made and enjoy fresh samples on the spot, making it especially popular with families.
As one of Yokohama’s signature foods, the tour attracts many visitors, particularly during holidays. If planning a visit, early booking is highly recommended.

Pick Up Cute Souvenirs at Shin-Yokohama Station!

Shin-Yokohama Station is a major hub with a wide variety of souvenir shops and treats. From delicious sweets to cute, Instagram-worthy items, you’ll find plenty of great options to choose from. Be sure to pick up some adorable souvenirs during your visit!