
Shunsendo Roho 春泉堂老舗
- Area
- Mie
- Access and surrounding information
- Access and surrounding information
A Long-Established Japanese Sweets Shop Located Near Tsubaki Grand Shrine
This is a long-established Japanese sweets shop founded in 1902. It is located at the foot of Tsubaki Grand Shrine, the head shrine of Sarutahiko-no-Okami, the oldest shrine in Japan. Its oval-shaped "Tsubakikusa Mochi", made with locally grown mugwort, is a popular souvenir for worshippers. The "Tsubakifu Manju", which is rare to have available all year round, comes in three flavors: Koshi an (smooth bean paste), Matcha, and Houji cha (roasted green tea). There is also a full lineup of seasonal Japanese sweets, such as sakura mochi, kashiwa mochi, and strawberry daifuku. All ingredients are domestically produced, and the family continues to preserve the same taste as when they first opened, checking the quality of the rice and azuki beans of the year. The shop is surrounded by tea fields, has a panoramic view of Nyudo-ga-take, and is beautiful in the fall, so it is worth a visit when you are sightseeing.

Traditional Japanese Sweets Made with Premium Domestic Ingredients
All ingredients are domestically produced, including adzuki beans from Hokkaido. The final product changes depending on the crops of the year. The rice is milled once to check its hardness, and the best rice is selected and blended at the time of harvest. No coloring agents are used.

The Renowned "Tsubakikusa Mochi", Created by Accident
When the store first opened, it sold Mitarashi dango and Manju. There is a custom of making kusamochi for memorial services, and the second-generation owner made too much and cut them into auspicious oval coin shapes to offer to Tsubaki Grand Shrine, which is how "Tsubakikusa mochi" began. It was well-received by worshippers and regular deliveries were made, so the failure turned into a local specialty.