Fresh Flavor Made Possible by an On-Site Factory

Hot milk

Tabiiro’s picks: signature dishes

Rich yet clean on the finish, highlighting the ingredients' natural flavors

Soft-serve ice cream cones available in two sizes, large and small

"This Week's Soft Serve" Made with Rich Shinshu Milk

"This Week's Soft Serve" showcases fresh ingredients at the direct sales shop attached to "Shinshu Milk Land," a factory producing milk and dairy products. Made with fresh milk from the factory, this signature item highlights the milk's natural richness and full flavor. Despite its creamy depth, the finish remains clean and refreshing through the final bite. Flavors change regularly, offering a different selection with each visit. A convenient stop during a drive or sightseeing, the shop provides a taste of Shinshu's dairy products.

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  Limited-Time Seasonal Flavors to Discover with Each Visit

  Seasonal limited-edition flavors add further variety, incorporating fruits and other ingredients associated with each time of year. Each visit brings a different flavor alongside the classic milk soft-serve, making side-by-side tasting another appealing option. The changing seasonal selection provides a reason to return throughout the year.

Restaurant highlights

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  Produces milk and dairy products commonly found in supermarkets

  Fresh Dairy Products Sold Directly from the Factory

  The shop carries a wide selection of dairy products from "Shinshu Milk Land," including milk, yogurt, and cheese. The factory-direct selection includes items suited to both home use and souvenirs, along with locally made sweets and processed foods. The varied lineup showcases the products and flavors of Shinshu, making the shop a convenient stop during sightseeing.

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  Factory tours offering insight into milk production

  A Milk Factory at the Heart of Shinshu's Food Supply

  "Shinshu Milk Land," which operates "Hot Milk," is a dairy manufacturer engaged in the production and sale of milk and dairy products. The company has supported local food needs for many years through school lunches and other services. As a direct sales shop attached to the factory, "Hot Milk" offers easy access to fresh milk, dairy products, and soft-serve ice cream.

Interior

A lawn spreads out in front of the property, with terrace seating for a relaxing break

The shop carries a wide selection of dairy products made by "Shinshu Milk Land," including milk, yogurt, pudding, and cheese, along with distinctive local products. Although compact, the well-organized sales area is filled with appealing items suited to souvenir shopping. Browsing the selection after soft-serve ice cream adds another dimension to the visit. The welcoming, casual atmosphere makes the shop an easy stop and a familiar destination for both visitors and local residents.

From the Tabiiro Editorial Team

The direct-sales shop attached to "Shinshu Milk Land" offers fresh milk and dairy products from the producer, making freshly made flavors easy to appreciate. Familiar to local residents, the shop is also used for everyday purchases and as a place to take a break. The lawn in front of the shop provides an open space where young children can play freely, while the grounds serve as a relaxing gathering place for families and a familiar part of the local community.